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How TikTok Shop is Ruining TikTok
“A lot of my friends are deleting tiktok”
Feb 8
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How TikTok Shop is Ruining TikTok
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October 2023
From Digital Natives to Digital Captives
How the Internet Changed Gen Z
Oct 23, 2023
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From Digital Natives to Digital Captives
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September 2023
The Crisis of Gen Z Men
Young men in today’s society are becoming lonelier, less sociable, less educated, more polarized, and more radicalized. We are at risk of creating a…
Sep 8, 2023
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The Crisis of Gen Z Men
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July 2023
The Paradox of Gen Z
Addressing the one question we get over, and over, and over again on Gen Z
Jul 17, 2023
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The Paradox of Gen Z
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April 2023
Life Without TikTok: Gen Z in a TikTok-less World
As a ban looms, we explore the critical thought exercise: what would a TikTok ban mean for Gen Z, and for the brands trying to reach them?
Apr 10, 2023
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Life Without TikTok: Gen Z in a TikTok-less World
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February 2023
Hopelessly (Out of) Love and Super Bowl Gen Z Viewership 🏈
What percent of Gen Z'ers watched the big game? The ads? The halftime show? And in Valentine's Day-style: does Gen Z believe it is even possible to find…
Feb 14, 2023
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Hopelessly (Out of) Love and Super Bowl Gen Z Viewership 🏈
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🍋 Where Starry Went Wrong
Lessons on Launching a "Gen Z" Brand: PepsiCo's launch of Starry gives us an invaluable lesson in what it takes to win over Gen Z.
Feb 6, 2023
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🍋 Where Starry Went Wrong
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January 2023
💞 The #corecore signal, Snap shows identity, and Trend Cycles
What matters this week for Gen Z: getting deep with #corecore, the divergence of social media, and the value of a trend in 2023.
Jan 30, 2023
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💞 The #corecore signal, Snap shows identity, and Trend Cycles
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🌼 Flowers, Flip Phones, and Tough Davos Takes
Discord acquires Gas, the flip phone takeover, workplace confusion and Miley's big new hit are the topics that matter to us on Gen Z this week at dcdx.
Jan 23, 2023
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🌼 Flowers, Flip Phones, and Tough Davos Takes
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December 2022
Gen Z Insights: Top 5 of 2022
2022's most powerful Gen Z insights, voted by our community
Dec 21, 2022
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Gen Z Insights: Top 5 of 2022
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Is Instagram Actually Over?
New data on Gen Z provides an unseen lens into Instagram's future.
Dec 2, 2022
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Is Instagram Actually Over?
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November 2022
🔥 Gas App and The Premise of Positivity
What social media's new fleeting king unveils about true consumer (and founder) behaviors
Nov 2, 2022
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🔥 Gas App and The Premise of Positivity
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