welcome to dcdx.

we exist to give Generation Z and the next a better, more human life.

to do this, we need to truly understand Generation Z.

but we can no longer use the methods of the past to understand the generations of the future.

consumers have changed, but methods have not.

we are a Gen Z research and strategy firm.

we are Gen Z founded and Gen Z run.

our methods of research match Gen Z's methods of sharing.

they enable us to reveal real and raw Gen Z behaviors.

they enable us to see what is hidden,

so that we can build our future.

a human future.

we are dcdx.

from Chipotle to YouTube to WPP, our clients all share one thing in common:

they believe that future is ours to make.

Subscribe to In The Loop on Gen Z

Rising Gen Z trends, cultural movements, and generational behavior changes. Stay in the loop on all things Gen Z as we get to the heart of Gen Z.

People

a Gen Z research and strategy firm.