In The Loop on Gen Z

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How TikTok Shop is Ruining TikTok
“A lot of my friends are deleting tiktok”
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From Digital Natives to Digital Captives
How the Internet Changed Gen Z
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The Crisis of Gen Z Men
Young men in today’s society are becoming lonelier, less sociable, less educated, more polarized, and more radicalized. We are at risk of creating a…
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The Paradox of Gen Z
Addressing the one question we get over, and over, and over again on Gen Z
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Life Without TikTok: Gen Z in a TikTok-less World
As a ban looms, we explore the critical thought exercise: what would a TikTok ban mean for Gen Z, and for the brands trying to reach them?
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Hopelessly (Out of) Love and Super Bowl Gen Z Viewership 🏈
What percent of Gen Z'ers watched the big game? The ads? The halftime show? And in Valentine's Day-style: does Gen Z believe it is even possible to find…
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🍋 Where Starry Went Wrong
Lessons on Launching a "Gen Z" Brand: PepsiCo's launch of Starry gives us an invaluable lesson in what it takes to win over Gen Z.
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💞 The #corecore signal, Snap shows identity, and Trend Cycles
What matters this week for Gen Z: getting deep with #corecore, the divergence of social media, and the value of a trend in 2023.
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dcdx
In The Loop on Gen Z
In The Loop on Gen Z
Rising Gen Z trends, cultural movements, and generational behavior changes. Stay in the loop on all things Gen Z as we get to the heart of Gen Z.

In The Loop on Gen Z

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